PROJECT CHALLENGES
That Tiny Home Co. launched as a compact-home sub-brand and needed an independent identity — without losing operational continuity from the parent business. The full consumer journey, from discovery through configuration, financing, and booking, had to be built from scratch for a brand that was stepping out on its own.
- Launching a sub-brand with its own design language while keeping operational muscle intact.
- Building a 7-step interactive home configurator for customers exploring compact homes.
- Integrating financing options directly into the purchase flow without handoffs.
- Appointment scheduling and galleries that showcase real craftsmanship, not stock imagery.
SOLUTION
We designed and built a complete digital presence for the brand. Product pages showcase each compact home with detailed galleries that foreground real craftsmanship. A 7-step interactive builder walks customers through configuration, with each step tied to pricing and options.
Financing pages lay out terms and qualification paths clearly, and appointment scheduling is integrated for on-site visits, virtual walkthroughs, and sales consultations. The brand has its own distinct voice and look, but the operational backbone — lead capture, CRM integration, booking flow — is battle-tested.
RESULT
After 5+ years active, the brand now has 50+ projects completed and a 4.9 average client rating. The sub-brand launch delivered a distinct digital identity with full operational maturity from day one, giving customers the same seamless experience they'd expect from an established builder.
